Heather ideated and managed the short form content for this marketing campaign, including Take Overs, Lower Thirds, Station IDs, Outdoor MOS spots, the Living One Sheet and Animated Billboards. She wrote the iHeart Radio DJ :30 script and copy points, the "Mind Manipulation Mondays" social series, "Slade vs Deadpool" Social series, the greeting for SXSW, and Vidcon.