Heather conceptualized the teaser trailer for this film. The idea is you hear a voice telling the story around a campfire of his scary encounter with a monster, only for the rug to pull and reveal that it is a yeti telling his village about coming face to face with a smallfoot. She wrote the scripts for the Yeti Village Experiential event in Hollywood, as well as DJ scripts and talking points for iHeart Radio. She ideated and managed short form content including Take overs, Lower Thirds, the Living one sheet, Station IDs, and MOS :15s. She also managed assets for print and custom animation pieces.